The farm produce and fine dining of the various regions of Austria have combined to create an unmistakable trademark: Austria, a culinary experience.

Regions which produce their own farm specialities have been specially signposted in order to raise people's consciousness. This initiative combines the consumer's desire for more information about the origin and quality of food products with the efforts of the various regions to increase the standing and performance of farmers, food manufacturers and the catering industry.

The Culinary Academy is an initiative set up by an organisation dedicated to preserving the culinary heritage of Austria. Its aim is to increase people's awareness of what they eat and how to enjoy it with all their senses.